By Aydan Corkern
If you are a consumer who might be trying to keep your head above water, then don’t feel too bad because you aren’t alone in today’s economy. With all the lost jobs, homes and their nest eggs are being clobbered because they have to take this money to try to keep their homes and eat. Many are just trying to keep the wolves from their doors.
There had been nearly a half a million people who filed for new unemployment benefits in this last week alone. With a staggering 760,000 people out of work and the government expecting that number to keep climbing, they are saying that the jobless rate could go past 6.3 percent when job loss statistics come out this Friday. This is a lot of people trying to just keep their heads above water.
Not only are we as consumers trying to keep our heads above water, our bigger companies are trying to do the same thing, and most of them are trying to go through the government to get help to keep their companies afloat, where as we don’t have that clout to be able to ask. So we will have to do whatever we can to stay afloat.
You will probably see more families moving in together to try to make ends meet, as the more income that can be brought into the family, the better off you might think you will be. This also has several bad points, too, as some homes aren’t equipped for this many people because of the lack of rooms. With this many people in the same house, the tension will keep getting worse between husband and wife or daughter-in-laws and son-in-laws with his or her parents.
With all of these companies laying off people and with the future not looking any better, this will likely cause more people to lose their jobs because we just don’t have the extra money to buy some of the things that we really need to. We don’t really need a new car or a big screen television. Sure, they are nice and would be great to have, but most consumers will be looking for just plain bargains. They will be looking for only the things that they really need and can’t do without like the water in their homes, their lights and gas, and of course their food, which will be the cheapest that they can find and that is within their budgets.
With a new president coming into office he is really going to be hit with all of these problems, and let’s hope that he can help turn this country around.
Aydan Corkern is a writer of many topics, visit some of her sites, like
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Small Business SEO: Can You Really Afford it?
By seomul Evans
Let’s face it, when you look at it on paper, SEO is an expensive endeavor. Whether you do it yourself, use the services of a consultant, or hire someone else to do it for you, the cost can be overwhelming.
In fact, some SEO experts charge as much as $500-$1000 per hour. It is such an involved process that the price tag is understandably pretty significant. As a small business owner, you have to decide whether search engine optimization is worth the expense.
Can you afford to invest in SEO services? Can you afford not to? The key to affordable SEO is an efficient balance of necessities, time, and budget. Here are three things to consider as you decide whether SEO is right for your small business.
Necessities of SEO
Search engine optimization is a huge process, but not every component of SEO is necessary for every campaign. It’s no secret that the most fruitful campaigns utilize every type of marketing available, but doing everything doesn’t necessarily equal success. If you make sure that you’re doing the right things at the right time, then you can save time and effort while still creating a successful campaign.
Time to Invest in SEO
Time is the single most important aspect of SEO. It’s simply a time-consuming process. If you’re not spending your own time doing it then you’re paying someone else for their time.
Because time is your most valuable resource, one of the most important decisions you’ll have to make is which projects you’ll take on first. Prioritizing your tasks will help you make good use of your valuable time. Tackle your top-priority tasks first and save the less-important ones for later.
As you consider your use of time, also keep in mind that SEO is part waiting game. Anytime you think about Organic search engine optimization, you have to remember that SEO results take a significant amount of time to show up online. Make sure you understand just how long it might take and how it will affect your business. Depending on the industry and the competition, better rankings take 4-6 months
SEO Budget
This is the primary factor in determining whether you’ll spend your own time doing SEO or hire someone else for the use of their time. But don’t let budget be your only consideration. Also keep in mind the value added when a professional takes care of your web optimization tasks.
Determine the value added by an SEO professional by considering the quality of work and the potential of the search engine optimization work to get results for your business, however, more money doesn’t always guarantee a better product. On the other hand, remember that you often get what you pay for.
You can only determine the true cost of SEO by looking at your return on investment. Remember that the true value of search engine optimization is greater than the sum of its parts. Even a small increase in time, money, and energy invested can net huge results. By investing whatever you can, whenever you can, and wherever you can, you can potentially see a big difference in your business’ success. Reinvesting your returns can lead to even more success, and SEO suddenly doesn’t look so expensive anymore.
The Cost of Doing it Wrong (Doing it Yourself)
And while it may be tempting to do SEO yourself, small business owners should especially consider hiring an internet marketing agency or search engine optimization expert. Small businesses are already at a disadvantage when it comes to SEO simply because of size and budget.
Don’t risk putting yourself at an even greater disadvantage by doing it wrong or by inadvertently utilizing tactics that could harm your ranking or even get you banned by search engines like Google, Yahoo, or MSN. Even if you choose not to hire an SEO expert to take care of all of your optimization tasks, consider hiring a consultant to check the work you’ve done. This is a good way to keep careless mistakes from happening over and over again.
Seomul Evans is a senior SEO with “SEO 1 Services” a Dallas firm providing Small Business SEO and free internet marketing articles.
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